Privacy notice: Private Self-Driving Vehicle Demonstration


Five AI limited respects your privacy and is committed to protecting your personal data.

This privacy notice will inform you about how we will look after your personal data, your privacy rights and how the law protects you in relation to the information we obtain from you in connection with the self-driving vehicle demonstration in Five AI’s self-driving vehicles.

1. Important information and who we

The purpose of this privacy notice

Our general privacy notice can be found at It’s important that you read that information, together with this notice.

This privacy notice supplements our general privacy notice by giving you information about how the personal data that is obtained from you when you book a demon in a Five AI self-driving vehicle and thereafter. It’s not intended to override our general privacy notice.


Five AI Limited (referred to as, “we”, “us” or “our” in this privacy notice) is the controller of any personal data we collect in relation to the VIP self-driving trial.

We’ve appointed a data privacy manager who’s responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your rights, please contact the data privacy manager using the details below.

Contact details

Our full details are:

  • Full name of legal entity: Five AI Limited
  • Name of data privacy manager: Claire Bennett, General Counsel Five AI
  • Email address:
  • Postal address: FAO General Counsel, Suite G4, Bristol & Exeter House, Lower Approach Road, Temple Meads, Bristol, England, BS1 6QS

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We’d appreciate the chance to deal with your concerns before you approach the ICO, so please consider contacting us first.

Changes to this privacy notice

This privacy notice was created on 5 November 2019 and there are no historic versions.

2. The data we collect about you in relation to the administration of the trial and how it’s collected

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

In the “Demo Booking Form’ we ask you to provide various information that is, on its own or when combined with other information, personal information. For example, your name, phone number, email address and slot you have booked. We collect this data from you by you filling in and submitting the booking form. We do not collect any other personal data from you in relation to the booking form.

We may also collect information about you after you submit the booking form, from third party publicly available sources (e.g. when confirming your identity), or directly from you over the phone or email (e.g. if you have any questions, or when discussing any accessibility or mobility requirements you may have with you).

Please note we have cameras outside the vehicle and an internal CCTV system that may inadvertently capture your image if you were to move into the line of sight. Visual footage is used in developing our technology and, if necessary, for insurance purposes. Please see our general privacy notice for further information on the use of visual footage.

3. How we use this personal data

We ask for, process and retain your personal data so we can:

  • invite you to book a ride;
  • make the necessary arrangements for your ride, provide you with certain information in advance and inform you of any changes to these arrangements, including if the ride has to be cancelled for any reason;
  • answer your questions; and,
  • otherwise manage our relationship with you. This includes administering and exercising our rights under your non-disclosure obligations and retaining records for legal liability and insurance purposes.

Your information will be retained for as long as we need to retain it to carry out these purposes. For example, we will need to retain a record of who undertook a ride and when for insurance and liability purposes, and name and contact details to manage our relationship with you for so long as this remains relevant.

The lawful basis for processing your data is that it’s necessary for our legitimate interests (demonstrating our autonomous vehicle technology and and managing our relationship with you in relation to this).

While we may ask for your consent to process your data, and do not collect it unless you consent, generally we do not rely on consent as a legal basis for processing your personal data.

4. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see the section headed ‘Your legal rights’ in our general privacy notice which explains what those rights are and how you can exercise them.

5. How we’ll communicate with you

When we have to contact you, we’ll do so using the contact details you’ve provided to us.

Please read this notice together with our general privacy notice, which you’ll find at It contains important information about, among other matters: changes of purpose; disclosures of your personal data; international transfers; data security; data retention; and, your legal rights.